The rapid growth of research on organizational citizenship behaviors (OCBs) has resulted in
some conceptual confusion about the nature of the construct, and made it difficult for all but …

The authors propose an interpersonal social-cognitive theory of the self and personality, the
relational self, in which knowledge about the self is linked with knowledge about significant …

Efforts to measure customer experiences (CX) in multifaceted, omnichannel, retail contexts
are crucial but lacking research guidance. Prior service quality literature has established …

The rise of AI-based chatbots has gradually changed the way consumers shop. Natural
language processing (NLP) technology and artificial intelligence (AI) are likely to accelerate …

Vahlne and Johanson (2017) present the multinational business enterprise (MBE) as a new
form of cross-border organization that supersedes the multinational enterprise (MNE). They …

Social media influencers are increasingly recognized for their ability to influence tourists'
decision-making processes. The emergent phenomenon of virtual influencers presents an …

In Donald Trump's America, protesting has roared back into fashion. The Women's March,
held the day after Trump's inauguration, may have been the largest in American history, and …

This study examines algorithm effects on user opinion, utilizing a real-world recommender
algorithm of a highly popular video-sharing platform, YouTube. We experimentally …

Previous research argued that stereotypes differ primarily on the 2 dimensions of
warmth/communion and competence/agency. We identify an empirical gap in support for this …

We propose that consumers appropriate brand symbolism that comes from celebrity
endorsements to construct and communicate their self-concepts. We also argue that …