[HTML][HTML] Artificial intelligence in innovation research: A systematic review, conceptual framework, and future research directions

MM Mariani, I Machado, V Magrelli, YK Dwivedi - Technovation, 2023‏ - Elsevier
Artificial Intelligence (AI) is increasingly adopted by organizations to innovate, and this is
ever more reflected in scholarly work. To illustrate, assess and map research at the …

A framework for AI-powered service innovation capability: Review and agenda for future research

S Akter, MA Hossain, S Sajib, S Sultana, M Rahman… - Technovation, 2023‏ - Elsevier
Artificial intelligence (AI)-powered service innovation (eg, OpenAI's ChatGPT, Google's Bard
and Microsoft's Sydney) has become one of the most significant determinants of firms' …

AI in marketing, consumer research and psychology: A systematic literature review and research agenda

MM Mariani, R Perez‐Vega, J Wirtz - Psychology & Marketing, 2022‏ - Wiley Online Library
This study is the first to provide an integrated view on the body of knowledge of artificial
intelligence (AI) published in the marketing, consumer research, and psychology literature …

[HTML][HTML] Implementation of digital technologies for a circular economy and sustainability management in the manufacturing sector

JP Schöggl, M Rusch, L Stumpf… - Sustainable Production …, 2023‏ - Elsevier
There is growing consensus in literature and practice that digital technologies (DTs) can
offer a wide range of potentials for implementing a circular economy in companies …

How digitalization reinvented entrepreneurial resilience during COVID-19

SC Santos, EW Liguori, E Garvey - Technological Forecasting and Social …, 2023‏ - Elsevier
The emergence of new digital technologies has transformed entrepreneurship and, very
likely, enabled many new and established ventures to avoid bankruptcy throughout the …

Blockchain meets marketing: Opportunities, threats, and avenues for future research

R Peres, M Schreier, DA Schweidel… - International Journal of …, 2023‏ - Elsevier
Blockchain technology is having an increasingly profound impact on the business
landscape. Blockchain—a means for storing information and transactions in secure …

[HTML][HTML] Digital innovation: Review and novel perspective

A Hund, HT Wagner, D Beimborn, T Weitzel - The Journal of Strategic …, 2021‏ - Elsevier
While research has produced valuable insights about digital innovation, we lack a
comprehensive understanding about its core nature, and research across disciplinary …

A strategic framework for artificial intelligence in marketing

MH Huang, RT Rust - Journal of the academy of marketing science, 2021‏ - Springer
The authors develop a three-stage framework for strategic marketing planning, incorporating
multiple artificial intelligence (AI) benefits: mechanical AI for automating repetitive marketing …

Artificial intelligence in customer relationship management: literature review and future research directions

C Ledro, A Nosella, A Vinelli - Journal of Business & Industrial …, 2022‏ - emerald.com
Artificial intelligence in customer relationship management: literature review and future
research directions | Emerald Insight Books and journals Case studies Expert Briefings Open …

Artificial intelligence in business: State of the art and future research agenda

SMC Loureiro, J Guerreiro, I Tussyadiah - Journal of business research, 2021‏ - Elsevier
This study provides an overview of state-of-the-art research on Artificial Intelligence in the
business context and proposes an agenda for future research. First, by analyzing 404 …