Purpose Despite its volume, the academic research on the impact of electronic word of
mouth (eWOM) on tourism and hospitality consumer behaviour is fragmented and largely …

In the recent years, as in all areas, the intensity of the global competition has been
increasing while its dimensions and methods are changing. In addition to this, the …

Purpose This paper aims to explore the factors that influence Generation Y's positive or
negative electronic word-of-mouth (eWOM) behavior via social media and mobile …

Purpose The purpose of this study is to explore “how social media influence the way
consumers search, evaluate and select a hotel within the 'evaluation stage'of the wider hotel …

Herding behavior refers to the imitation of the behavior of the masses. The primary purpose
of this study is to determine how herding affects digital purchases. It is an under-researched …

Purpose Marketers are focusing on the need for customer advocacy to influence other
customers and drive consumption. The purpose of this paper is to explore whether online or …

To deal with safety risks in a peer-to-peer (P2P) trading economy platform, later customers
may consider the decision of prior customers, constituting an environment where herding …

The service quality can be measured by the consumers' satisfaction. Researchers assume
that high quality satisfies the guests and satisfaction may increase their loyalty. The main …

Turistler, tatil deneyimlerini çevrimiçi seyahat bilgi kanalları üzerinde değerlendirirken, diğer
müşterileri de etkileyen fikir liderleri [1] haline gelmektedirler. Bu araştırmanın amacı, odak …

Amaç–Bu makalede Sapanca'da hizmet veren beş yıldızlı SPA otelleri hakkında konukların
beklentilerinin ortaya çıkarılması ve SPA otellerinde memnuniyeti etkileyen faktörlerin …