Short video marketing and travel intentions: The interplay between visual perspective, visual content, and narration appeal
Social media short videos represent a powerful tool for tourism destination promotion.
However, little research has investigated their effect on tourist travel intentions. Drawing on …
However, little research has investigated their effect on tourist travel intentions. Drawing on …
Social media impact of tourism managers: a decision tree approach in happiness, social marketing and sustainability
Purpose This study aims to analyze communication from the perspective of social marketing,
positive emotions, and the topics chosen by Spanish tourist destinations to show their …
positive emotions, and the topics chosen by Spanish tourist destinations to show their …
[HTML][HTML] How to react to a shock? Effects of Airbnb hosts' choices and market segmentation at the time of Covid-19
We investigate the way service providers who operate on an online peer-to-peer (P2P)
platform readapted their marketing choices to face the Covid-19 pandemic. Through an …
platform readapted their marketing choices to face the Covid-19 pandemic. Through an …
[HTML][HTML] Understanding engagement with Instagram posts about tourism destinations
This study analyses the social media engagement (SME) received by Instagram posts from a
tourism destination based on communication and mental imagery theories. This research …
tourism destination based on communication and mental imagery theories. This research …
Responding to an unprecedented shock—Elucidating how 113 DMOs changed the marketing communications on Twitter during the COVID-19 crisis
V Taecharungroj, A Pattaratanakun - Journal of Destination Marketing & …, 2023 - Elsevier
This study analysed the changes in destination marketing organisation's (DMOs) marketing
communications in response to the unprecedented shock of the pandemic. A total of …
communications in response to the unprecedented shock of the pandemic. A total of …
Beyond attraction: Unveiling Bali's cultural community's role in bolstering tourism resilience amidst the COVID-19 pandemic
The unique culture of a society is often used as the basis for develo** tourism. However,
cultural research attached to society seems to only see it as a 'package,'not the main …
cultural research attached to society seems to only see it as a 'package,'not the main …
[HTML][HTML] Understanding the impact of tourist behavior change on travel agencies in develo** countries: Strategies for enhancing the tourist experience
PT Ho, MT Ho, ML Huang - Acta Psychologica, 2024 - Elsevier
The study investigates the impact of tourist behavior change on travel agencies in
develo** countries, with a focus on strategies for enhancing the tourist experience. The …
develo** countries, with a focus on strategies for enhancing the tourist experience. The …
How online reviews of sports tourism affect tourists' value co-creation behavior: Findings from PLS-SEM, NCA, and fsQCA
Y Liu, Q Meng - Journal of Hospitality and Tourism Management, 2024 - Elsevier
Online reviews generated by digital technology play a significant role in promoting value co-
creation among sports tourists. However, the existing literature on this relationship needs …
creation among sports tourists. However, the existing literature on this relationship needs …
What do you do or with whom? Understanding happiness with the tourism experience: an AI approach applied to Instagram
More and more tourists are sharing their experiences on their social media through a
combination of photos, texts, and hashtags. But there is a scarcity of studies in literature on …
combination of photos, texts, and hashtags. But there is a scarcity of studies in literature on …