As far back as the industrial revolution, significant development in technical innovation has
succeeded in transforming numerous manual tasks and processes that had been in …

One of the most reliable and impactful methods for enhancing a persuasive appeal is to
match an aspect of the proposal (ie, its content, source, or the setting in which it is delivered) …

One of the advantages of using social commerce, especially Instagram, is the display of paid
advertisement that are in accordance with consumer preferences or also called …

Interactivity, which is a key characteristic of the live streaming commerce environment,
fosters users' active attitudes and behaviors in communications and transactions. However …

Consumers have traditionally made purchase decisions at the store shelf, giving institutional
brick-and-mortar retailers great power to learn about and influence behaviors and …

Augmented reality (AR) applications add a new dimension to the consumer experience by
overlaying the consumer's face or surroundings with virtual products. The aim of this study …

Continual innovation and new technology are critical in hel** retailers' create a
sustainable competitive advantage. In particular, shopper-facing technology plays an …

Chatbots on social networking sites are a recent innovation in computer-mediated marketing
communication. In this study, 245 Facebook users between 18 and 35 years of age (M age …

Purpose The research aims to investigate how individuals can be persuaded to make
purchases through repeated and personalized messages. Specifically, the study proposes a …

Augmented Reality (AR) enables consumers to virtually try products on their own face or
surroundings in real time (eg, make-up, furniture), which could help providing consumers a …