Purpose–The purpose of the paper is to present a review of the existing research themes in
the area of retail branding, and note how these have developed as the conceptualisation of …

As the worldwide market share of private label brands (PLBs) increases, the importance of
PLB-related research increases. Previous PLB-related literature reviews–none published …

Purpose–This study endeavours to examine the influence of perceived product quality,
relative price and risk, respectively, on perceived product value and, ultimately, consumers' …

The authors develop an econometric model of the relationship between a household's
private-label (PL) share and its behavioral store loyalty. The model includes major drivers of …

The onset of inflation drives the rising of living cost. The rise of private label market provides
an alternative selection for consumers during purchasing. There is very limited research …

This study examines the effects of intangible extrinsic cues on consumer quality perception
and purchase intention of private brands. We find that store image and product …

To make informed private label (PL) strategy decisions, retailers must understand the factors
influencing consumer's brand choices. Previous PL studies have investigated grocery …

Purpose–The objective of this study is threefold. First, the authors want to use taste tests to
assess how four store brands that are differently positioned compare to one national brand …

This article focuses on retail brand equity to understand where this retail brand value stems
from and how to measure it. A conceptual framework is defined based on Keller's …

Purpose–This paper aims to investigate how consumer and image factors as well as store
familiarity influence store brand (SB) purchase behaviour. SBs are now widely offered by …