The new business challenges in the B2B sector are determined by connected ecosystems,
where data-driven decision making is crucial for successful strategies. At the same time, the …

Entrepreneurship is widely advocated as a driver of innovation and economic growth. Given
today's technological and digital challenges, digital entrepreneurship in particular is a …

Immigrant entrepreneurship has become a phenomenon of global interest. This paper
reviews existing immigrant entrepreneurship literature in order to map out the major streams …

Controlling the coronavirus pandemic is triggering a cross-border strategy by which national
governments attempt to control the spread of the COVID-19 pandemic. A response based on …

In today's competitive world, globalization touches all industries. The open innovation (OI)
paradigm has garnered increasing importance in academic research and industrial …

The development of the Internet and the implementation of traditional marketing strategies
have given rise to the emergence of digital marketing strategies exploited both by SMEs and …

The development and use of digital marketing strategies by entrepreneurs is a key element
of success for innovative projects. Moreover, effective execution of marketing intervention in …

The concept of circular economy (CE) has been a topic of interest for researchers,
managers, and policy makers. It is recognised as the latest attempt to balance industrial …

Frugal innovation is about achieving more value while using fewer resources. This concept
has found application across multiple domains, ranging from healthcare and transport to …

Little research has been conducted regarding serial entrepreneurship compared to
entrepreneurship research more broadly, despite research that suggests that as many as …