Expanding evaluation to progress strategic communication: Beyond message tracking to open listening
Management writer Tom Peters noted that what gets measured is what gets done in
organizations. Therefore, measurement and evaluation models and approaches provide …
organizations. Therefore, measurement and evaluation models and approaches provide …
Thoroughbred racehorse welfare through the lens of 'social license to operate—With an emphasis on a US perspective
This review addresses the question of whether Thoroughbred horse racing is sustainable in
the context of current social values. A recently acknowledged framework, known as 'Social …
the context of current social values. A recently acknowledged framework, known as 'Social …
Engagement valence duality and spillover effects in online brand communities
Purpose Online brand communities (OBCs) are an effective avenue for brands to engage
consumers. While engaging with the brand, consumers simultaneously interact with other …
consumers. While engaging with the brand, consumers simultaneously interact with other …
[图书][B] Public sector communication: Closing gaps between citizens and public organizations
MJ Canel, V Luoma-Aho - 2018 - books.google.com
A comprehensive guide to future-proofing public sector communication and increasing
citizen satisfaction How to communicate with the citizens of the future? Why does public …
citizen satisfaction How to communicate with the citizens of the future? Why does public …
“I've never seen a client say:'Tell the influencer not to label this as sponsored'”: An exploration into influencer industry ethics
Previous research on influencer industry ethics has focused on three issues: transparency of
collaborations, payments to influencers, and influencer authenticity. In this exploratory study …
collaborations, payments to influencers, and influencer authenticity. In this exploratory study …
Creating business value through corporate communication: A theory-based framework and its practical application
A Zerfass, C Viertmann - Journal of Communication Management, 2017 - emerald.com
Purpose The purpose of this paper is to report on a multi-step research project which
explores concepts that explain communication value across different disciplines and builds …
explores concepts that explain communication value across different disciplines and builds …
Organizational listening: Addressing a major gap in public relations theory and practice
J Macnamara - Journal of Public Relations Research, 2016 - Taylor & Francis
An extensive body of literature theorizes public relations as two-way communication,
dialogue, and relationships between organizations and their publics. Although there are …
dialogue, and relationships between organizations and their publics. Although there are …
Fostering dialogic engagement: Toward an architecture of social media for social change
Dialogic theory and engagement hold great potential as frameworks for thinking about how
social media can facilitate public discussions about social issues. Of course, having the …
social media can facilitate public discussions about social issues. Of course, having the …
[图书][B] Political public relations
J Strömbäck, S Kiousis - 2011 - api.taylorfrancis.com
Names: Strömbäck, Jesper editor.| Kiousis, Spiro editor. Title: Political public relations:
concepts, principles, and applications/edited by Jesper Strömbäck and Spiro Kiousis …
concepts, principles, and applications/edited by Jesper Strömbäck and Spiro Kiousis …
Public sector communication and social media: Opportunities and limits of current policies, activities, and practices
This chapter deals with social media and explains how it influences the evolution of public
sector communication in light of an increasing digitalization and modernization of …
sector communication in light of an increasing digitalization and modernization of …