Customer-based brand competitiveness (CBBC) scale: advancing the relative perspective

G Wangmo, R Piehler, C Baumann - Journal of Product & Brand …, 2024 - emerald.com
Purpose Brand competitiveness as a brand's outperformance of competing brands is
receiving growing attention in the literature. This study aims to provide a theoretical …

The perceptions of brand coappearance in product placement: cooperation, competition or coopetition?

FFY Chan, SM Edwards - European Journal of Marketing, 2024 - emerald.com
Purpose Brands increasingly coappear in television programs while research in product
placement has primarily focused on the placements of a single brand. Building on research …

[HTML][HTML] Development of a brand value measurement model with a corporate social responsibility perspective. A comparative analysis of consumer perception of …

MM Gutiérrez, JJ Perona-Páez, CA Ruiz-Agudelo… - Environmental …, 2024 - Elsevier
Sustainable development of companies and their products involves the integration of
multiple dimensions, including economic, ethical, social, and environmental considerations …

Entrepreneurship and Digital Orientation in Enhancing SME Performance Mediated by Marketing Capabilities

T Trisnawati, A Alhidayatullah… - International Journal of …, 2024 - ij.lafadzpublishing.com
Research on entrepreneurial and digital orientation in improving the performance of MSMEs
has been carried out a lot, but there are still few variables in marketing capabilities used as …

Upaya Mengoptimalkan Peluang Inovasi Digital Bagi Mahasiswa melalui Pelatihan dan Pendam**an Digital Branding

CAD Kirana, N Ravenska… - I-Com: Indonesian …, 2024 - ejournal.uniramalang.ac.id
Perkembangan teknologi yang pesat menuntut sumber daya manusia yang unggul, terbuka
terhadap teknologi, dan adaptif. Angka pengangguran terbuka Indonesia masih tinggi (4 …

in the Private and Public Sectors in Indonesia

A Roziqin - Insights Into Digital Business, Human Resource …, 2025 - books.google.com
ABSTRACT Human Resource Management (HRM) is critical to improving organizational
performance in the public and private sectors, especially in the era of knowledge-based …

[PDF][PDF] Estratégia, Conteúdo e Gestão de Comunidades

RS da Mota - estudogeral.uc.pt
RESUMO O presente relatório visa expor um enquadramento, descrição e avaliação das
atividades desenvolvidas ao longo do estágio curricular na Triber Agency, consagrado no …

[PDF][PDF] Environmental Challenges

M Gutiérrez, D San Martin, J Ibarruri, G Foti, C Bald… - researchgate.net
Sustainable development of companies and their products involves the integration of
multiple dimensions, including economic, ethical, social, and environmental considerations …