The effects of service quality, perceived value and trust in home delivery service personnel on customer satisfaction: Evidence from a develo** country
The rapid growth of online purchasing in recent years has emphasized the accompanying
role of home delivery service provided by delivery personnel in ensuring customer …
role of home delivery service provided by delivery personnel in ensuring customer …
Product innovation capability and distinctive value positioning drivers for marketing performance: a service-dominant logic perspective
Purpose This paper aims to develop a conceptual model showing how the concept of
distinctive value positioning (DVP) could be a strategic solution for improving marketing …
distinctive value positioning (DVP) could be a strategic solution for improving marketing …
Crafting the customer experience in omnichannel contexts: The role of channel integration
W Gao, H Fan, W Li, H Wang - Journal of Business Research, 2021 - Elsevier
Although the customer experience is a key factor in hel** firms gain a competitive
advantage, the knowledge regarding how to provide a superior customer experience in an …
advantage, the knowledge regarding how to provide a superior customer experience in an …
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
The world of augmented reality (AR) is reaching astronomical figures in the consumer
industry. The AR world market is estimated to have over 1.7 billion users by the mid 2020s …
industry. The AR world market is estimated to have over 1.7 billion users by the mid 2020s …
Amalgamation of customer relationship management and data analytics in different business sectors—A systematic literature review
Customization of products or services is a strategy that the business sector has embraced to
build a better relationship with the customers to cater to their individual needs and thus …
build a better relationship with the customers to cater to their individual needs and thus …
Adoption, satisfaction, trust, and commitment of over-the-top platforms: An integrated approach
This study attempts to understand the factors affecting usage intention, actual use,
satisfaction, perceived trust, and commitment to over-the-top (OTT) platforms. A research …
satisfaction, perceived trust, and commitment to over-the-top (OTT) platforms. A research …
“How mAy I help you today?” The use of AI chatbots in small family businesses and the moderating role of customer affective commitment
In a digitally empowered business world, a growing number of family businesses are
leveraging the use of chatbots in an attempt to improve customer experience. This research …
leveraging the use of chatbots in an attempt to improve customer experience. This research …
Recipes for achieving customer loyalty: A qualitative comparative analysis of the dimensions of customer experience
Theoretical literature on customer experience (CX) agrees that the effects of customer
experience on customer behavior depend on different combinations of its dimensions. In …
experience on customer behavior depend on different combinations of its dimensions. In …
The role of immersive technology in Customer Experience Management
Immersive technologies are redefining and revolutionizing the staging of experiences and
co-creation of value, implicating the management of customer experiences. However, limited …
co-creation of value, implicating the management of customer experiences. However, limited …
Marketing capability development through networking–An entrepreneurial marketing perspective
How are marketing capabilities developed in SMEs? Drawing upon the entrepreneurial
marketing perspective, this article explores how small-to-medium-sized enterprises (SMEs) …
marketing perspective, this article explores how small-to-medium-sized enterprises (SMEs) …