Corporations that present a distinctive and different brand identity are preferable for
customers and the market, create value, and lead in pricing. It helps customers feel the …

This article provides a systematic overview and conceptual analysis of existing research on
brands and branding in the literature on media management. The aim is to advance …

In a social media age, branding is an increasingly visible aspect of identity construction
online. For media professionals generally and journalists especially, branding on spaces …

Algorithmic curation of social media platforms is considered to create a clickbait media
environment. Although clickbait practices can be risky especially for legacy news outlets …

News decisions of social media editors shape the news supply on social media channels
such as Facebook. This study assesses based on qualitative interviews and a quantitative …

Observational studies of journalists on social media platforms suggest that journalists are
beginning to develop personal brands using social media. Similar studies suggest that …

Drawing on findings from an Economic and Social Research Council-funded research
project which investigates how media companies have made the journey from being single …

Given that the current media condition provides numerous channels that create interaction
between news media brands and consumers, the concept of consumer brand engagement …

This study provides a content analysis of television networks' relational messages on Twitter
by employing Bales's interaction process analysis method. It also explores the phenomena …

Media Management: A Casebook Approach provides a detailed consideration of the
manager's role in today's media organizations, highlighting critical skills and responsibilities …