Tourists' perceptions of risk with travel destination are one of the key determinants of their
decision-making in revisiting a destination. Despite the importance of the subject in tourism …

This study investigated the impact of electronic customer relationship management (e-CRM)
strategies (functional and personal dimensions) on customer loyalty in the Jordanian …

Purpose Enhancing consumer engagement in e-commerce live streaming is critical for e-
commerce operators to build relationships and create consumer loyalty. Using the stimulus …

Abstract The Push Pull Mooring (PPM) Theory has always been linked to the issue of
customer switching behavior and the migration process. However, switching behavior …

Building a favorable sensory brand experience is crucial in services settings to strengthen
the competitive position of a brand and its equity. However, little empirical research exists in …

This study employs an extended technology acceptance model (TAM) and the theory of
diffusion of innovations (DOI) to understand the intention to use mobile commerce …

Purpose–The theoretical understanding of online shop** behaviour has received much
attention. Less focus has been given to online retailing ethics. Therefore, the purpose of this …

Purpose–This study aims to combine the literature on green marketing and relationship
marketing into a new managerial framework of green trust. In addition, this study seeks to …

Purpose This study aims to empirically examine the factors that are likely to affect tourists'
attitudes to revisit, which, in turn, influence their revisit intentions towards beach …

The study examines the interrelationships between selected relationship marketing
constructs, namely customer satisfaction, trust, perceived value and commitment, and their …