In recent years, although scholars and practitioners in the supply chain (SC) field have
become increasingly aware of the importance of social media for multipurpose applications …

Social media marketing can be an effective solution for healthcare organizations to build
long-term relationships with patients. However, previous studies mainly focused on isolated …

Abstract Customer Relationship Management (CRM) is a method of management that aims
to establish, develop, and improve relationships with targeted customers in order to …

Purpose Rapid changes in the global environment and the effects of existing economic
issues triggered by COVID-19 and the war in Ukraine have posed several challenges for …

In today's world of global competition, every business must be able to maintain a competitive
advantage in both goods and services. Because of the rapid spread of COVID-19 beginning …

This article's purpose is to assess the influence of E-CRM on consumer loyalty through
satisfaction. Electronic customer relationship management E-CRM is a marketing tool used …

Customer relationship management (CRM) has evolved significantly in recent years, from a
strategy that focused exclusively on develo** financial links with clients to one that fosters …

In today's fast-paced healthcare environment, operational efficiency is crucial for delivering
high-quality patient care while managing costs and resources effectively. One powerful tool …

This study applies the Self-Efficacy Value Adoption Model (SVAM), which views users of
technology as customers, to explore the influence of Perceived Environmental Value (PEV) …

Today we are talking about saturated service markets characterized by filled distribution
channels, intense price competition, and slowed sales growth. A secure tool for successful …