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Reference price research in marketing: a bibliometric analysis
Purpose Reference price is a key input in deciding product/service prices by organizations
and has a significant influence on consumer purchase decisions. This study aims to provide …
and has a significant influence on consumer purchase decisions. This study aims to provide …
Will virtual reality be a double-edged sword? Exploring the moderation effects of the expected enjoyment of a destination on travel intention
Although virtual reality (VR) has been found to be more effective in tourism marketing
compared to traditional methods, few scholars have explored whether VR has any negative …
compared to traditional methods, few scholars have explored whether VR has any negative …
[HTML][HTML] A systematic literature review of the Pay-What-You-Want pricing under PRISMA protocol
This study aims to systematically examine the Pay-What-You-Want (PWYW) pricing model,
which has become increasingly popular among innovative strategies. The PWYW model …
which has become increasingly popular among innovative strategies. The PWYW model …
How product review voting is influenced by existing votes, consumer involvement, review valence, and review diagnosticity
Websites that allow consumers to post online reviews often allow others to signal the value
of the reviews by voting for them as being helpful (ie, an upvote) or unhelpful (ie, a …
of the reviews by voting for them as being helpful (ie, an upvote) or unhelpful (ie, a …
The influence of external reference price strategies in a nonprofit arts organization's “pay‐what‐you‐want” setting
Nonprofit arts organizations face conflicting objectives to balance—or more specifically, to
create—artistic and educational value and to generate financial income from various …
create—artistic and educational value and to generate financial income from various …
Do long-life customers pay more in pay-what-you-want pricing? Evidence from live streaming
Abstract Pay-what-you-want (PWYW) pricing is a participative pricing strategy that has
emerged in many industries. A prominent example is the voluntary gift-sending in live …
emerged in many industries. A prominent example is the voluntary gift-sending in live …
The double-edged sword of envy: effects of envy type and regulatory focus on consumer decision-making
Purpose This study aims to investigate the fit of a promotion (prevention) focus with
malicious (benign) envy and how this fit influences positive and negative behaviours …
malicious (benign) envy and how this fit influences positive and negative behaviours …
Exploring the role of spotlight effect in pay‐what‐you‐want (PWYW) pricing—An anchoring and adjustment perspective
This paper investigates social influences on Pay‐What‐You‐Want (PWYW) pricing
decisions by combining a socio‐psychological phenomenon, called “spotlight effect”(defined …
decisions by combining a socio‐psychological phenomenon, called “spotlight effect”(defined …
How consumers form product quality perceptions in absence of fixed posted prices: Interaction of product cues with seller reputation and third-party reviews
The uncertainty about product quality has increased in online settings, and consumers' often
use multiple product cues to assess product quality. The authors have tested the …
use multiple product cues to assess product quality. The authors have tested the …
Individual differences and moral disengagement in Pay-What-You-Want pricing
The present research explores the role of psychological reactance, individual precursors
and moral disengagement in explicating customer behaviour in Pay-what-you-want …
and moral disengagement in explicating customer behaviour in Pay-what-you-want …