This study explores consumer behavior during the pandemic through the lens of social
cognitive theory (SCT). Using the SCT framework and assessing the pandemic as an …

The health crisis due to the recent pandemic influenced our lives and, consequently, our
consumption. Despite prior investigations on exogenous crises and their effects on …

Online food delivery services (OFDs) have gained the attention of researchers due to the
rapid growth of society. With COVID-19 wreaking havoc on markets worldwide, it compelled …

Purpose By drawing on protection motivation theory, this study explores consumers'
motivation to engage in adaptive behaviour envisioned through a transition from offline to …

Purpose This study aims to explore the relationship between social commerce purchase
intention and consumer psychological factors (ie resilience, vulnerability and personality …

Purpose The study investigated the relationship between future time perspective and
financial well-being among Chinese working millennials and its serial mediators, such as …

Consumers routinely experience service failures in their daily lives. Research regarding
such service failures has primarily focused on characteristics of and actions taken by the …

This study addresses a critical gap in the literature on the consumer–brand relationship by
focusing on the under‐investigated concept of attitudinal and behavioural brand hate. This …

Purpose The aim of this paper is to respond to the call for exploring and empirically testing
both antecedents and outcomes of brand addiction and compulsive buying behaviour. The …

Purpose In the context of European consumers' experiences of austerity, this study aims to
advance current resilience theory in marketing through develo** persistent resilience from …