Abstract Corporate Social Responsibility (CSR) program has become one of the primary
concerns of companies worldwide. For many companies, treating the environment and the …

Purpose This study aims to develop a micro-meso-macro framework of brand pride to
understand brand pride, its forms, characteristics and the interdependence of this construct …

Nowadays, corporate social responsibility (CSR) is essential for each consumer goods
company. The company needs to improve environmental concerns to the society and …

Pepsodent is a toothpaste where consumers will buy toothpaste repeatedly because it has
good quality at an affordable price. The aim of this research is to determine the factors that …

This paper provides insights on consumer car-buying behavior (CBB) based on a systematic
literature review (SLR) of 60 studies and bibliometric analysis of 386 articles extracted from …

The aim of this study was to develop a scale to evaluate vehicle quality (cars and light
commercial vehicles). The study also compared owners' assessment of the current status of …

This research seeks to examine the relationship between perceived quality, brand loyalty
and brand image with respect to the purchase intent in an audience of young Lima college …

La categoría de Smartphones se encuentra en un persistente crecimiento e innovación a
nivel mundial, por ende, hay una gran necesidad de las marcas de poder diferenciarse de …

Este trabajo tuvo como objetivo determinar la fidelización de los clientes en la etapa
poscompra para el segmento de vehículos comerciales (carga y pasajeros), distribuidos por …