This paper investigates whether generation matters in the intention to buy green and
sustainable products and, simultaneously, examines the antecedents of green and …

Introduction: Organizations currently emphasize green marketing strategies by implementing
marketing practices, aiming to design, produce, promote and sell green products. Thus, both …

The media and consumer research groups have been kee** the Millennials in spotlight for
many years now; perhaps it is time to turn some of the attention on Gen Z, which began its …

Tourism is a system that has social, environmental and economic impacts on a global scale.
A system of this size has inevitable consequences. These results, which become a chronic …

Purpose The purpose of this study is to identify segments in the Gen Z population (born
between 1996 and 2010) in Europe, the USA and Australia, based on brand-and lifestyle …

This study aimed to examine the needs of Generation Z and determine the corresponding
strategic vectors for the global market transformation using the tourism sector as an …

Purpose The purpose of this study is to analyze the impact of the acceptance of national
governments' restrictions imposed due to the COVID-19 pandemic on the citizens' safety …

Human resources professionals (HRPs) must understand generational work values to lead
organizations. While this study acknowledges the generations' differences in work values …

The study aimed to examine the direct impact of website design and security on trust and
loyalty, with trust serving as a mediator. The research focused on Generation Z consumers …

Purpose Importance of corporate social responsibility (CSR) in marketing domain is
increasing immensely. The effect of CSR perception on the purchase intention differs on the …