Virtually all current theories of choice under risk or uncertainty are cognitive and
consequentialist. They assume that people assess the desirability and likelihood of possible …

A full range of psychological processes has been put into play to explain judgment and
choice phenomena. Complementing work on attention, information integration, and learning …

Business models change as managers not only innovate business models, but also engage
in more mundane adaptation in response to external changes, such as changes in the level …

According to recent research in augmented reality (AR) marketing, AR‐based product
presentations have the potential to create extraordinary shop** experiences across the …

Psychologically distant things (objects, events) are those that are not present in the direct
experience of reality. We would like to set aside the philosophical questions regarding the …

People's greater willingness to help identified victims, relative to non‐identified ones, was
examined by varying the singularity of the victim (single vs. a group of eight individuals), and …

We develop and evaluate a simple gamble-choice task to measure attitudes toward risk, and
apply this measure to examine differences in risk attitudes of male and female university …

This research explores whether there are systematic cross‐national differences in choice‐
inferred risk preferences between Americans and Chinese. Study 1 found (a) that the …

This article examines the statistical determinants of risk preference. In a meta-analysis of
animal risk preference (foraging birds and insects), the coefficient of variation (CV), a …

Although people have been shown to rely on feelings to make judgments, the conditions that
moderate this reliance have not been systematically reviewed and conceptually integrated …