International luxury businesses are challenged by the identification and satisfaction of the
common needs and desires of global market segments. Although luxury goods have …

Purpose Conventionally, consumers perceive luxury products as a means of displaying their
wealth and prosperity. Consumption of luxury products has usually been considered the …

Negative consumer emotions increasingly attract the attention of brand researchers and
managers. Especially in today's digital world, these emotions can cause considerable …

Purpose Sensory perception is an important factor to understand and effectively appeal to
consumers. As consumers process information consciously and subconsciously, both …

The moderate growth in US and European markets coupled with an increasing demand for
luxury goods in emerging economies such as Brazil, Russia, India, and China lead to a …

Purpose The purpose of this paper is to determine the impact of corporate brand equity and
corporate brand credibility on customer's intention to donate the charity program. To …

The aim of this article is to understand how e-reputation can be a positive predictor of online
repurchase intentions. Building on the Hierarchy-of-Effects model and the scale of e …

Branding is prevalent within the hotel industry. Yet most branding constructs were
developed in western cultural context. This study attempts to address the relationship …

Purpose Advertising is one of the most important components of food marketing. However,
there is uncertainty over the optimal means of convincing consumers to buy a product. The …

The reflection on university management is based on the question about the shape of
universities of the future. Civic, responsible, sustainable, virtual, digital, and many other …