Research on consumer ethnocentrism (CE) has increased worldwide in various academic
disciplines and business sectors due to the rise of globalization and cross-border trade in …

Purpose The purpose of this paper is to explore the impact of sustainable marketing
practices of firms on consumers' attitudinal and behavioral brand loyalty. In addition, this …

Research examining consumer behavior towards celebrity‐owned ventures is limited. This
study is in the context of celebrity‐owned restaurants. It observes the effect of celebrity …

India is an emerging market for halal products and services. However, few researchers have
attempted to study the factors which lead to consumers' loyalty towards halal cosmetics. This …

Purpose This study examined the role of brand experience (BE) dimensions (behavioural,
intellectual, sensory and affective) to predict electronic word of mouth (e-WoM) through the …

Purpose Vegan cosmetics are becoming popular among consumers as they are made
without animal ingredients. This study aims to analyse the impact of religious beliefs and …

Today the market is highly competitive and saturated with multiple products, to survive and
sustain in such an environment customer experience (CE) plays a vital role. Globally …

Although rapid growing personal care trend presents a huge opportunity in personal care
products segment, still marketers are facing some difficulties in achieving destination. In the …

This study explores the consumer tribal phenomenon to understand the closely connected
informal groups' influence on its members' purchase behaviours. Dimensions for tribalism …

Herbal products are created from plant extracts such as roots, leaves, and other parts of
plants, and are used according to their qualities. The word herbal comes from the mediaeval …