Abstract Knowledge about a product's willingness-to-pay on behalf of its (potential)
customers plays a crucial role in many areas of marketing management like pricing …

The adoption of electric vehicles (EVs) is accelerating. Knowing which factors determine EV
purchases among the first innovative adopters, we now need to understand the preferences …

A large proportion of information systems research is concerned with develo** and testing
models pertaining to complex cognition, behaviors, and outcomes of individuals, teams …

This book describes the new generation of discrete choice methods, focusing on the many
advances that are made possible by simulation. Researchers use these statistical methods …

Modern marketing techniques in industrialized countries cannot be implemented without
segmentation of the potential market. Goods are no longer produced and sold without a …

Given the lack of state regulation and the growing consumer demand for local foods, several
retailers have started to promote “locally” grown food using different labeling strategies …

Purpose The purpose of this paper is to derive monetary benchmarks and managerial
implications for omni-channel retailers' B2C e-fulfillment strategies by investigating the trade …

Stated preference elicitation methods collect data on consumers by" just asking" about
tastes, perceptions, valuations, attitudes, motivations, life satisfactions, and/or intended …

by Paul E. Green I am honored and pleased to respond to authors request to write a Fore
word for this excellent collection of essays on conjoint analysis and related topics. While a …

One of the nagging issues in using discrete choice models is how softer attributes, such as
attitudes and perceptions, that are not explicitly manipulated within the context of the choice …