Customer experience is a key marketing concept, yet the growing number of studies focused
on this topic has led to considerable fragmentation and theoretical confusion. To move the …

The paper reviews the growing literature on responsive and adaptive designs for surveys.
These designs encompass various methods for managing data collection, including front …

Adaptive survey designs (ASDs) provide a framework for data-driven tailoring of data
collection procedures to different sample members, often for cost and bias reduction. People …

In 1965, Mexico started an industrialization program focused on promoting the
establishment of industries in the northern region. Years later, in 1992, Mexico signed the …

Survey costs are a major driver of survey design decisions and thought to be related to
survey errors. Despite their importance, no common language exists for discussing survey …

Established face-to-face surveys encounter increasing pressures to move online. Such a
mode switch is accompanied with methodological challenges, including the need to shorten …

Survey design decisions are—by their very nature—tradeoffs between costs and errors.
However, measuring costs is often difficult. Furthermore, surveys are growing more complex …

Cross-national surveys run the risk of differential survey errors, where data collected vary in
quality from country to country. Responsive and adaptive survey designs (RASDs) have …

Monetary incentives are frequently used to improve survey response rates. While it is
common to use a single incentive amount for an entire sample, allowing the incentive to vary …

Customer experience has become a key priority in marketing research and practice.
Researchers largely recognize that the customer experience emerges as responses to …