Purpose The purpose of this paper is to deliver a summary of the influential work regarding
value co-creation in the context of social media. Although, research on the role of social …

The growing popularity of mobile technologies and applications, lead many companies to
develop relations with consumers through mobile applications. Therefore, it is important to …

This paper contributes to the discussion on patient engagement in online health
communities (OHCs) by integrating channel expansion and social exchange theories. Using …

Hospitality venues traditionally use historical data from customers for their customer
relationship management systems, but now they can also collect real-time data and …

User-generated content (UGC) and online customers' brand engagement are gaining
popularity and becoming essential tools in improving the online business. Considering its …

Online group buying (OGB) has recently captured the attention of academic researchers.
Because of the lack of an integrated perspective of external variables in the technology …

Under modern market conditions, customer engagement into value creation is
acknowledged as a factor that makes it possible for companies to survive the competition …

ABSTRACT User Generated Content (UGC) is a rapidly emerging growth engine of many
Internet businesses and an important component of the new knowledge society. However …

The aim of the research is to analyse interrelation of contemporary business environment,
knowledge creation and management and development of managers' competencies …

Virtual communities (VCs) have become essential in current organizations and society, and
so their sustainability is a topic of interest for researchers and practitioners. We focus on the …