This paper is about an instrumental research regarding the using of Logistic Regression
model for data analysis in marketing research. The decision makers inside different …

The field of higher education is facing new challenges at the world level. Universities have to
find new sources of competitive advantages in order to develop and grow. The competition …

Throughout Romania, in tourism, as well as in other fields, the promotional activity has been
marked by profound changes. An increasing number of potential tourists are present in …

The competition between smartphone producers at world level is increasing. The global
players are threatened by smaller local producers from different foreign markets like China …

In the past few years, social networks have become one of the most popular communication
platforms for both individuals and businesses. Generation Y consumers tend to spend a …

The present study investigated the impact of e-marketing on the market; Attitude to brand on
intention to buy online. The statistical population of this study is buyers of electronic products …

Objective: The purpose of this study is to identify different segments of consumers in social
networks based on demographic characteristics, level of involvement and reaction to …

هدف: هدف این پژوهش شناسایی بخش‌های مختلف مصرف‌کنندگان در شبکه‌های اجتماعی بر اساس
ویژگی‌های جمعیت‌شناختی، سطح درگیری و واکنش نسبت به تبلیغات از طریق هشتگ، است. روش‏ …‎

The Romanian guesthouses are striving to remain competitive in a market where skilled
labor is scarce and salaries are continuously increasing. There is strong competition from …

This paper contains a research aiming at identifying the factors that have a significant
influence on the sales of a company. Starting from the literature review, we defined a …