The mobile health (mHealth) industry is an enormous global market; however, the dropout or
continuance of mHealth is a major challenge that is affecting its positive outcomes. To date …

Today, most organizations are undergoing a digital transformation. At the same time, the
gravity of environmental issues has put sustainability and the circular economy at the top of …

In the early 2000s, Prahalad and Hart presented the possibility of serving the poor profitably
and alleviating poverty. They introduced the concept of BoP (Bottom/Base of the Pyramid) …

Mobile payment systems are increasingly seen as the lifeline of an economy and recognized
as a harbinger of financial inclusion for the bottom of the pyramid (BoP). The present study …

Social innovation has emerged as a transformative force in businesses, particularly in the
context of cultural and creative hotels. This study aims to explore the relationship between …

Purpose This study focuses on the context of interactions in online medical-consultation
services. It integrates theories of value co-creation and social support, and it introduces …

Purpose The socioeconomically deprived segment called bottom of pyramid lives in extreme
resource-constrained environments and is being excluded from having access to many …

The authors introduce meta-analysis as a compelling tool for macromarketing research in an
increasingly complex and data-driven world, and share an example of its application. They …

ABSTRACT A disparate collection of knowledge on the well‐being of low‐income
consumers presents difficulties for both academics and practitioners. This review article …

Abstract The Bottom of the Pyramid (BOP) segment contributes to approximately 40% of the
world's population. It comprises of people whose daily income is in the range of $2-$8 and …