Entrepreneurship education plays a crucial role in preparing the younger generation to face
the increasingly complex challenges of the global economy. The era of globalization and …

In this digital era, technological developments have significantly changed the business
paradigm, especially in the e-commerce industry. E-commerce platforms have become one …

The use of social media has become a phenomenon that dominates human life in the
contemporary era. This phenomenon raises important questions regarding the impact of …

In the era of globalization and intensifying business competition, innovation has become the
key to the sustainability and success of an organization. One critical factor that can influence …

In today's digital age, the role of social media in education has become a subject of
increasing attention. Social media, such as Facebook, Instagram and Twitter, have changed …

In the era of globalisation and the development of digital technology, the role of technology
in various aspects of life is increasing. One of the areas significantly affected is the …

In recent years, the advancement of digital technology has brought fundamental changes in
consumer behavior regarding information seeking, product comparison, and purchasing …

In the rapidly digitizing era, the business world, especially Micro, Small, and Medium
Enterprises (MSMEs), undergoes significant changes in marketing strategies. Digital …

In this modern era, the role of technology in marketing has undergone significant
development along with advances in information and communication technology …

In the era of globalisation and the information technology revolution, businesses are faced
with increasingly complex and dynamic challenges. Business managers and company …