This study aims to disclose how eye-tracking technology has been applied to studies of
learning, and what eye movement measures have been used for investigations by reviewing …

This article presents a comprehensive survey of research concerning interactions between
associative learning and attention in humans. Four main findings are described. First …

Every organization is confronted with errors. Most errors are corrected easily, but some may
lead to negative consequences. Organizations often focus on error prevention as a single …

The term “predictive brain” depicts one of the most relevant concepts in cognitive
neuroscience which emphasizes the importance of “looking into the future”, namely …

Over the last 10 years advances in the new field of neuromarketing have yielded a host of
findings which defy common stereotypes about consumer behavior. Reason and emotions …

For centuries, human self-control has fascinated scientists and nonscientists alike. Current
theories often attribute it to an executive control system. But even though executive control …

The feedback‐related negativity (FRN) has been hypothesized to be linked to reward‐based
learning. While many studies have shown that the FRN only occurs in response to …

The continuous trinity model (CTM) of brand associations integrates 50 years of consumer
learning research with recent conceptualizations of consciousness. Three types of brand …

Theories of selective attention in associative learning posit that the salience of a cue will be
high if the cue is the best available predictor of reinforcement (high predictiveness). In …

The medial frontal cortex (MFC) has been implicated in the monitoring and selection of
actions in the face of competing alternatives, but much remains unknown about its functional …