This study adapted the Theory of Reasoned Action (TRA) to examine how social and
personality factors influence Malaysian consumer attitudes toward counterfeit luxury goods …

Although numerous previous studies have investigated consumer demographics and
psychographics as determinants of counterfeit purchases, their findings are diverse and …

The COVID-19 pandemic has led to a significant increase in the demand for counterfeit
luxury products, and the black market is expected to grow continuously in the post pandemic …

Purpose This paper aims to generate novel insights in supply chain management by
reviewing studies related to counterfeiting and piracy issues with a particular emphasis on …

Purpose Counterfeiting is a large business involving the manufacturing or distribution of
imitation goods. The purpose of this paper is to develop an integrated research model that …

Despite efforts to study counterfeit consumption, little is known about consequences of such
behavior for social perception, particularly how consumers who purchase counterfeit …

The study draws on a sample of over 350 consumers from 10 department stores in an
emerging market where counterfeit products are available in abundance and there is a huge …

Purpose The market for counterfeit goods worldwide has continued to grow significantly over
the years, attracting the curiosity of researchers in the marketing field. This study aimed to …

Though its recent popularity on consumer preferences and academic environment, history of
counterfeiting dates back to Romans. Such an ancient term has led researchers of this study …

The purpose of this experimental study was to investigate the effects of brand reputations
(high vs. low), evaluation of product attributes, and attitudes toward counterfeiting on the …