Purpose Emojis are quickly becoming a popular new language in social media and
marketing. The capability to express emotions and make message understanding easier is …

Emojis are paralinguistic elements that are used in computer-mediated communication to
express emotions, convey tone, or simply depict objects or statements. This study examines …

Purpose. Resources and experiences may give platform owners an advantage to expand
their business to new areas of possible growth. However, can the winner take it all? Or is the …

Recommender systems are essential in the ever-evolving landscape of e-commerce and
social media platforms, delivering personalized recommendations by predicting user …

Emojis have been used on different platforms and in different languages to express feelings
and emotions in online communication, which has led to their widespread familiarity among …

The use of paralinguistic cues—including emoji—in computer‐mediated communication has
become prevalent in recent years. Brands and service providers have also been using these …

Purpose To extend consumer–brand relationship research to the satisfaction of social
needs, we introduce a new construct to assess consumer propensity to develop brand …

LINE is a mobile messaging app, and LINE stickers are increasingly providing a way for
young people (particularly young couples) to market themselves through person branding …

Chapter 2 reviews the range of approaches that researchers have used to study how we
process emoji. This includes: face processing, emotion recognition, psycholinguistics …

Online reviews are critical for businesses to thrive, but their management is not often
effective. Using data from social media platforms, with more than 600 observations of public …