Informing consumers about “hidden” advertising: A literature review of the effects of disclosing sponsored content
Purpose This chapter provides an overview of what is currently known in the scientific
literature about the effects of disclosures of sponsored content on consumers' responses …
literature about the effects of disclosures of sponsored content on consumers' responses …
[BOOK][B] A cognitive psychology of mass communication
F Sanborn - 2022 - taylorfrancis.com
The eighth edition of this text remains an indispensable resource for mass communication
psychology and media effects courses. This book gives readers an in-depth understanding …
psychology and media effects courses. This book gives readers an in-depth understanding …
A meta-analysis of the effects of disclosing sponsored content
The amount of literature on the effects of disclosing sponsored content has increased greatly
in recent years. Although the literature provides valuable insights into the effects of …
in recent years. Although the literature provides valuable insights into the effects of …
Cyber terrorism and public support for retaliation–a multi-country survey experiment
Does exposure to cyber terrorism prompt calls for retaliatory military strikes? By what
psychological mechanism does it do so? Through a series of controlled, randomized …
psychological mechanism does it do so? Through a series of controlled, randomized …
The value of explaining the process: How journalistic transparency and perceptions of news media importance can (sometimes) foster message credibility and …
This research highlights mechanisms underlying transparency's influence on news
engagement, as contingent upon perceptions of the news media's importance (PNMI) …
engagement, as contingent upon perceptions of the news media's importance (PNMI) …
Moving towards transparency for native advertisements on news websites: A test of more detailed disclosures
As readers often do not recognize the commercial nature of native advertising on news
websites, clear disclosures are required to prevent deception. The present study therefore …
websites, clear disclosures are required to prevent deception. The present study therefore …
Applying eye tracking and electroencephalography to evaluate the effects of placement disclosures on brand responses
Product placement is regarded as a covert advertising strategy because viewers are often
unaware of the persuasion attempt when they are exposed to product placement due to the …
unaware of the persuasion attempt when they are exposed to product placement due to the …
The effects of brand placement disclosures on skepticism and brand memory
EA Van Reijmersdal, K Tutaj… - … -The European Journal of …, 2013 - degruyter.com
Abstract Recently, the European Union decreed that European countries should use
disclosures of brand placement in programs and movies on television to guarantee fair …
disclosures of brand placement in programs and movies on television to guarantee fair …
[BOOK][B] Framing inequality: News media, public opinion, and the neoliberal turn in US public policy
M Guardino - 2019 - books.google.com
Neoliberal policy approaches have swept over the American political economy in recent
decades. In Framing Inequality, Matt Guardino focuses on the power of corporate news …
decades. In Framing Inequality, Matt Guardino focuses on the power of corporate news …
The effect of news labels on perceived credibility
Two online experiments examined whether news labels attract reader attention and affect
news story credibility. Both studies showed that labels garner little attention from …
news story credibility. Both studies showed that labels garner little attention from …