This chapter outlines an effective strategy for implementing enterprise analytics systems. It
proposes a two-step approach to execution, highlighting the critical role of organization …

In today's dynamic retail landscape, data-driven decision-making is transforming the industry
(Dekimpe, 2020). This study investigates the impact of data utilization in the retail sector …

Most markets involve two types of information asymmetries: consumers possess private
information about their product preferences, while firms have private information about their …

In the dynamic landscape of retail demand forecasting, traditional methods face challenges,
necessitating a comprehensive consideration of influential factors like price changes …

Omnichannel is no more an option, but a requirement to compete in the Retail industry.
Indeed, the unstable external context is impacting every business and forcing retailers to …