Factors of customers' channel choice in an omnichannel environment: a systematic literature review

L Wolf, M Steul-Fischer - Management Review Quarterly, 2023‏ - Springer
The proliferation of mobile devices and the continuous development of online technologies
has led to an increasing variety of channels, leaving customers with a choice of channel …

The omnichannel continuum: Integrating online and offline channels along the customer journey

SA Neslin - Journal of retailing, 2022‏ - Elsevier
This paper provides a framework for conceptualizing omnichannel integration as a
continuum, identifies phenomena that determine how firms should position along that …

Convenience matter in mobile banking adoption intention?

A Shankar, B Rishi - Australasian Marketing Journal, 2020‏ - journals.sagepub.com
The purpose of this study is to explore how different dimensions of online convenience
impact mobile banking (m-banking) adoption intention. The findings from 432 banking users …

Searching online and buying offline: Understanding the role of channel-, consumer-, and product-related factors in determining webrooming intention

ECX Aw, NK Basha, SI Ng, JA Ho - Journal of Retailing and Consumer …, 2021‏ - Elsevier
In recent times, the increasing accessibility of mobile technology has led to changes in
consumers' purchasing behavior. Despite the gloom and doom hearsay about how …

Determinants of customer buying behaviour in omnichannel retailing: a systematic literature review and future research directions

AP Sharma, S Starčević, R Saha - Journal of Service Theory and …, 2024‏ - emerald.com
Purpose Advances in digital technologies and the growing number of touch points have had
a significant impact on the shop** behaviour of omnichannel customers. Several research …

Drivers of consumer adoption of e-Commerce: A meta-analysis

C Zerbini, THA Bijmolt, S Maestripieri… - International Journal of …, 2022‏ - Elsevier
E-commerce has significantly reshaped consumers' shop** processes and habits. The
need to understand the key drivers of online shop** has received keen attention and …

Antecedents to consumers' showrooming behaviour: an integrated TAM-TPB framework

S Arora, S Sahney - Journal of Consumer Marketing, 2018‏ - emerald.com
Purpose The purpose of this study is to propose an integrated framework utilizing the theory
of planned behaviour (TPB) and technology acceptance model (TAM) to augment the …

Understanding consumer's showrooming behaviour: Extending the theory of planned behaviour

S Arora, K Singha, S Sahney - Asia Pacific Journal of Marketing and …, 2017‏ - emerald.com
Purpose Recent multichannel research suggests that consumers use multiple channels to
reap attribute-based benefits which have led to showrooming phenomenon. The purpose of …

Understanding the consumers webrooming in retailing industry: An application of uses and gratification and uncertainty reduction theory

R Yadav, A Giri, D Chakrabarty, EA Alzeiby - … Forecasting and Social …, 2024‏ - Elsevier
The present research explores why consumers hesitate to make purchase decisions
depending solely on online search; instead, they prefer webrooming (online search followed …

[PDF][PDF] Disentangling the impact of omnichannel integration on consumer behavior in integrated sales channels

M Trenz, D Veit, CW Tan - 2020‏ - opus.bibliothek.uni-augsburg.de
“Brick-and-mortar” retailers, when expanding their businesses to online channels, can either
add a separate online channel or integrate channels to enhance service offerings. Although …