Conceptualisations of market orientation in the higher education literature

T Dwyer - Journal of Marketing for Higher Education, 2024 - Taylor & Francis
This paper addresses how market orientation (MO) is conceptualised in the higher
education (HE) literature. A search of major research databases with multiple keywords was …

How Teachers Contribute to the Sustainability of the University Brand: Evidence from China

S Jiang, F **ao - Sustainability, 2024 - mdpi.com
A brand strategy is a powerful guarantee for a university to enhance its reputation and
sustainable development. An internal brand is the foundation of a university brand. Based …

The role of market orientation in the performance of NPOs

F do Adro, CI Fernandes, PM Veiga - Innovation: The European …, 2023 - Taylor & Francis
With the downturn in the global socioeconomic panorama, the market orientation (MO) and
the performance of non-profit organisations (NPOs) have come in for growing levels of …

The Effect of E-marketing Orientation on E-business Strategy: E-trust as a Mediator

N El Saghier - مجلة جامعة الإسکندرية للعلوم الإدارية, 2021‎ - journals.ekb.eg
This Study aims to explain the relationship between E-marketing Orientations on E-business
Strategy, considering E-trust as a Mediator. The study is built upon the positivism philosophy …

[PDF][PDF] Balancing Customer And Competitor In Marketing Orientation: A Case Study At General Company For Iraqi Airways

RKH Shubar - PalArch's Journal of Archaeology of Egypt …, 2020 - adenew.qu.edu.iq
Companies generally face difficulty in accurately diagnosing their marketing orientation that
may be customer-centered company and competitor-centered company, which is a field …

CSR Practices in State Bank of India and its Impact on Creating Loyal Customers: A Study

S Hegde - 2020 - indianjournals.com
The objective of this research paper is to study the perception of customers towards CSR
practices and its impact on creating loyal customers. The study found that all the …

Empreendedorismo, Inovação e Performance nas Organizações Sem Fins Lucrativos Portuguesas

FJN Adro - 2021 - ubibliorum.ubi.pt
As organizações sem fins lucrativos (OSFL), constituídas por misericórdias, organizações
voluntárias, grupos comunitários, cooperativas, sociedades mútuas, fundações, às quais as …

[PDF][PDF] DIAGNÓSTICO E PLANO ESTRATÉGICO MUNICIPAL PARA A ECONOMIA SOCIAL DO CONCELHO DE BELMONTE

OSFL de Belmonte - cm-belmonte.pt
As organizações sem fins lucrativos (OSFL), constituídas por misericórdias, organizações
voluntárias, grupos comunitários, cooperativas, sociedades mútuas, fundações, às quais as …

Empreendedorismo, Inovação e Performance nas Organizações Sem Fins Lucrativos Portuguesas

FJN do Adro - 2021 - search.proquest.com
Empreendedorismo, Inovação e Performance nas Organizações Sem Fins Lucrativos
Portuguesas Page 1 Empreendedorismo, Inovação e Performance nas Organizações Sem Fins …

[ЦИТИРОВАНИЕ][C] Conceptualisations of Market Orientation in a Higher Education Context

T Dwyer - 2021