Purpose This paper explores if and how Artificial Intelligence can contribute to marketing
strategy formulation. Design/methodology/approach Qualitative research based on …

This third edition of Total Relationship Marketing confirms it as a classic text on the subject of
relationship marketing and CRM, areas which have become accepted–and debated–parts …

This is a theoretical discourse on contributions to the marketing discipline primarily from
service-dominant (SD) logic, relationship marketing, and the many-to-many network …

Sustainability addresses the companies' activities to implement sustainable requirements
across the whole value chain. In theory, relationship management and co-creation …

This research introduces a Quality Function Deployment (QFD) decision framework for
orchestrating and aligning quality management and services marketing efforts for effective …

Consulting and practitioner literature often discusses and proclaims project management
value; however the actual value resulting from investments in project management has been …

This paper aims to examine the applicability of a value co-creation framework that integrates
the process view (customer, supplier and encounter value-creating processes), the actors' …

The overall success of an organization is dependent on how marketing is able to inform
strategy and maintain an operational focus on market needs. With an array of examples and …

The aim of this chapter is to identify the key dimensions of service systems and to describe
how they interact in the process of value co-creation. The four key dimensions identified in …

Purpose The purpose of this article was to provide an outline of the citation practices of
“Evolving to a new dominant logic for marketing” by Vargo and Lusch (2004) to identify and …