The effect of deceptive brand image on consumer purchase intention: empirical evidence from Iraqi market

SJ ALQAYSI, AR ZAHARI - The Journal of Asian Finance …, 2022 - koreascience.kr
In recent years, the Iraqi market witnessed a large opening that resulted from the entry of
many different products with an absence of government regulations. As a result, marketing …

The relationship between marketing deception and customer repurchase intention

L Sadiqe Ali Mohsen - 2023 - acikerisim.gelisim.edu.tr
Marketing deception is described as a deceptive method used by marketers to increase
sales and profits, but these profits are only temporary, because the customer will quickly find …

The effect of Marketing Deception in building consumer's mental image اثر الخداع التسويقي في بناء الصورة الذهنية للمستهلك

دلهوم خليدة, خليل خميس, غناي رانية‎ - dspace.univ-ouargla.dz
The study aimed to discusse the impact of the deception marketing on commercial websites
in building consumer's mental image. We used descriptive method and suitable …