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Branding the brain: A critical review and outlook
The application of neuroscience to marketing, and in particular to the consumer psychology
of brands, has gained popularity over the past decade in the academic and the corporate …
of brands, has gained popularity over the past decade in the academic and the corporate …
Response expectancy and the placebo effect
I Kirsch - International review of neurobiology, 2018 - Elsevier
In this chapter, I review basic tenets of response expectancy theory (Kirsch, 1985),
beginning with the important distinction between response expectancies and stimulus …
beginning with the important distinction between response expectancies and stimulus …
Siri, Alexa, and other digital assistants: a study of customer satisfaction with artificial intelligence applications
Digital assistants (eg, Apple's Siri, Amazon's Alexa, Google's Google Assistant) are highly
complex and advanced artificial intelligence (AI) based technologies. Individuals can use …
complex and advanced artificial intelligence (AI) based technologies. Individuals can use …
Mountain tourism and second home tourism as post COVID-19 lockdown placebo?
Purpose The purpose of this study adopts a news media narrative approach to Yield insights
on aspects of the COVID-19 impact. Design/methodology/approach This study adopts a …
on aspects of the COVID-19 impact. Design/methodology/approach This study adopts a …
Consumer choice and autonomy in the age of artificial intelligence and big data
Recent developments in the field of artificial intelligence and data analytics are facilitating
the automation of some consumer chores (eg, in smart homes and in self-driving cars) and …
the automation of some consumer chores (eg, in smart homes and in self-driving cars) and …
[كتاب][B] Visible learning and the science of how we learn
J Hattie, GCR Yates - 2013 - taylorfrancis.com
On publication in 2009 John Hattie's Visible Learning presented the biggest ever collection
of research into what actually work in schools to improve children's learning. Not what was …
of research into what actually work in schools to improve children's learning. Not what was …
[كتاب][B] Satisfaction: A behavioral perspective on the consumer: A behavioral perspective on the consumer
RL Oliver - 2014 - taylorfrancis.com
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer
Satisfaction, this is the definitive text on the meaning, causes, and consequences of …
Satisfaction, this is the definitive text on the meaning, causes, and consequences of …
Exploring the gap between consumers' green rhetoric and purchasing behaviour
Why do consumers who profess to be concerned about the environment choose not to buy
greener products more regularly or even at all? This study explores how consumers' …
greener products more regularly or even at all? This study explores how consumers' …
[كتاب][B] Consumer Behaviour: Asia-Pacific Edition
WD Hoyer, DJ MacInnis, R Pieters, E Chan, G Northey - 2017 - books.google.com
Cutting edge and relevant to the local context, this first Australia and New Zealand edition of
Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer …
Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer …
Double standard: The role of environmental consciousness in green product usage
The results from three studies suggest that consumers' perceptions of product effectiveness
are critical in determining the amount of a product they choose to use in a given instance. In …
are critical in determining the amount of a product they choose to use in a given instance. In …