Branding the brain: A critical review and outlook

H Plassmann, TZ Ramsøy, M Milosavljevic - Journal of consumer …, 2012‏ - Elsevier
The application of neuroscience to marketing, and in particular to the consumer psychology
of brands, has gained popularity over the past decade in the academic and the corporate …

Response expectancy and the placebo effect

I Kirsch - International review of neurobiology, 2018‏ - Elsevier
In this chapter, I review basic tenets of response expectancy theory (Kirsch, 1985),
beginning with the important distinction between response expectancies and stimulus …

Siri, Alexa, and other digital assistants: a study of customer satisfaction with artificial intelligence applications

TM Brill, L Munoz, RJ Miller - The role of smart technologies in …, 2022‏ - taylorfrancis.com
Digital assistants (eg, Apple's Siri, Amazon's Alexa, Google's Google Assistant) are highly
complex and advanced artificial intelligence (AI) based technologies. Individuals can use …

Mountain tourism and second home tourism as post COVID-19 lockdown placebo?

H Seraphin, F Dosquet - Worldwide hospitality and tourism themes, 2020‏ - emerald.com
Purpose The purpose of this study adopts a news media narrative approach to Yield insights
on aspects of the COVID-19 impact. Design/methodology/approach This study adopts a …

Consumer choice and autonomy in the age of artificial intelligence and big data

Q André, Z Carmon, K Wertenbroch, A Crum… - Customer needs and …, 2018‏ - Springer
Recent developments in the field of artificial intelligence and data analytics are facilitating
the automation of some consumer chores (eg, in smart homes and in self-driving cars) and …

[كتاب][B] Visible learning and the science of how we learn

J Hattie, GCR Yates - 2013‏ - taylorfrancis.com
On publication in 2009 John Hattie's Visible Learning presented the biggest ever collection
of research into what actually work in schools to improve children's learning. Not what was …

[كتاب][B] Satisfaction: A behavioral perspective on the consumer: A behavioral perspective on the consumer

RL Oliver - 2014‏ - taylorfrancis.com
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer
Satisfaction, this is the definitive text on the meaning, causes, and consequences of …

Exploring the gap between consumers' green rhetoric and purchasing behaviour

ML Johnstone, LP Tan - Journal of business ethics, 2015‏ - Springer
Why do consumers who profess to be concerned about the environment choose not to buy
greener products more regularly or even at all? This study explores how consumers' …

[كتاب][B] Consumer Behaviour: Asia-Pacific Edition

WD Hoyer, DJ MacInnis, R Pieters, E Chan, G Northey - 2017‏ - books.google.com
Cutting edge and relevant to the local context, this first Australia and New Zealand edition of
Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer …

Double standard: The role of environmental consciousness in green product usage

YC Lin, CA Chang - Journal of Marketing, 2012‏ - journals.sagepub.com
The results from three studies suggest that consumers' perceptions of product effectiveness
are critical in determining the amount of a product they choose to use in a given instance. In …