Although consumer behaviour (CB) is one of the most researched areas in the field of
tourism, few extensive reviews of the body of knowledge in this area exist. This review article …

Purpose–The purpose of this paper is to review the literature on theories affecting
consumers' online purchase intention of travel products. It seeks to explore the literature on …

Grounded in the Theory of Reasoned Action, the Theory of Planned Behaviour, the
Technology Acceptance Model and on the Innovation Diffusions Theory, this study proposes …

This paper examines determinants of purchasing flights from low-cost carrier (LCC)
websites. In doing so an extended unified theory of acceptance and use of technology …

Growing competitiveness in the marketplace pushes hoteliers to fully take advantage of their
websites as a marketing tool. This study proposed that a trusting relationship with customers …

This paper proposes a model for the formation of online purchase intention based on
perceived value, trust and the antecedents of perceived security and privacy, using the …

Purpose Online technologies have, in recent times, revolutionized the process of
relationship building between firms and their customers. Nonetheless, there is a limited …

According to the OECD's 2008 statistics (Seoul Finance Internet News, 2009), Korea was
ranked number one in terms of the percentage of homes with Internet access, at 80.6% of …

The purpose of this paper is to investige whether online environment cues (web site quality
and web site brand) affect customer purchase intention towards an online retailer and …

Purpose In an emerging market, understanding shoppers' behavior in an online market is
essential to develo** online retail strategies. This research study examines the effects of …