This paper explores sequential, mixed methodology research aimed at examining and
examining the effects on purchasing intent by non-Muslim consumers in Indonesia of halal …

Purpose This study aims to review relevant studies concerning consumer purchase of halal-
certified products. A total of 35 studies related to the consumer purchasing behavior of halal …

Drivers of behavioral intention among non-Muslims toward halal cosmetics: evidence from
Indonesia, Malaysia, and Singapore | Emerald Insight Books and journals Case studies Expert …

Purpose This study aims to examine the moderator effect of religiosity on the relationship
between halal brand awareness and habit towards purchasing decisions of halal products …

Purpose The purpose of this study is to determine the relationship between product
knowledge and product involvement with purchase decision-making. In addition, this study …

The objective of this paper is to analyse the role of halal awareness, employing variables
that can be both influential (determinant) and influenced (output). The study examines two …

Purpose This study aims to examine the potential influence of Nonfungible Tokens (NFTs)
and the Metaverse on the Halal tourism industry, with a particular emphasis on Halal brands …

Purpose The halal cosmetics industry continues to grow significantly. Furthermore, using
halal cosmetics is a must for Muslims. This study aims to analyze the factors influencing the …

The purpose of this study was to explore and investigate the influence of the perception of
halal food, halal food quality, halal food safety and knowledge of halal food on student …

The purpose of this study is to measure the relationship between brand associations and
brand awareness towards customer's purchase intentions on the skin care products. There …