The paper focuses on analysing the potential benefits and challenges of the Metaverse,
particularly in the field of research in the tourism and food and wine sectors. The Metaverse …

The metaverse is the next evolution of the Internet, merging the physical and digital worlds
into a multiuser environment. It is discussed widely in the media and among technology …

The Metaverse will have a variety of effects on marketing. Businesses need to maintain their
identities in the Metaverse realm. Generation Z and Generation alpha will have an easier …

Even though the benefits of e-commerce for Small and Medium-Sized (SMEs) are
enormous, not many SMEs have adopted e-commerce, especially in Palestine. Therefore …

The metaverse has increasingly attracted the attention of academics and practitioners, who
attempt to better understand its theoretical foundations and business application areas. This …

The metaverse represents an immersive digital environment that has garnered significant
attention as a result of its potential to revolutionize various industry sectors and its profound …

Metaverse, built on blockchain technology and artificial intelligence, involves virtual,
extended, and augmented realities. Metaverse is a disruptive emerging technology that is …

Drawing upon the premise of diffusion of innovation theory, metaverse, an emerging
technology, has shown a vast potential for transforming the world through environmental …

Internet technology has proven to be a vital contributor to many cutting-edge innovations that
have given humans access to interact virtually with objects. Until now, numerous virtual …

The Metaverse holds immense potential for individuals, organizations, and society,
providing immersive and innovative experiences. However, its adoption is a complex …