The last decade has seen major transformations in the tourism sector, influenced by
changes in consumer behaviour and the integration of technology. The Metaverse has …

Purpose There has recently been much interest in analysing the creation of personalised
tourism services and studying their effect on organisations. However, there still needs to be …

The use of technology in tourism is increasing day by day. Service robots are now on the
agenda. The success of developments that envisage a new experience for consumer …

There is a wealth of research and proposals on how to improve hospitality businesses (eg,
service quality, customer satisfaction) by influencing employee behavior (Ladkin et al …

This study identifies the predictors for mobile payment readiness and intention to adopt
among Malaysians. Data were collected using self-reporting questionnaires (n= 434) that …

Purpose In recent years, Malaysia has seen a dramatic change in the landscape of financial
transactions due to the fast growth of mobile payment systems. This study aims to examine …

Purpose The use of smartphone applications is the primary means by which modern
technology improves the experiences of tourists in the tourism industry by bringing novel …

The tourism industry caters to a diverse range of consumers, with a significant portion being
individuals with disabilities [5]. Unfortunately, consumers encounter various barriers—be …

Advancements in technology have made autonomous delivery vehicles (ADVs) a feasible
option for “last-mile” delivery, improving logistic efficiency in the global digital age. The …

The aim of the research is to analyze the responses of the ChatGPT application, an artificial
intelligence chatbot, regarding smart tourism. ChatGPT is a type of chatbot developed by …