Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy
As far back as the industrial revolution, significant development in technical innovation has
succeeded in transforming numerous manual tasks and processes that had been in …
succeeded in transforming numerous manual tasks and processes that had been in …
Online behavioral advertising: A literature review and research agenda
Advertisers are increasingly monitoring people's online behavior and using the information
collected to show people individually targeted advertisements. This phenomenon is called …
collected to show people individually targeted advertisements. This phenomenon is called …
Online display advertising markets: A literature review and future directions
This paper summarizes the display advertising literature, organizing the content by the
agents in the display advertising ecosystem, and proposes new research directions. In doing …
agents in the display advertising ecosystem, and proposes new research directions. In doing …
[HTML][HTML] Online antecedents for young consumers' impulse buying behavior
Acting on a sudden urge to purchase something without a prior intention or plan to do so
and without considering its long-term effects is regarded as impulse buying behavior. The …
and without considering its long-term effects is regarded as impulse buying behavior. The …
Brands, truthiness and post-fact: managing brands in a post-rational world
PR Berthon, LF Pitt - Journal of Macromarketing, 2018 - journals.sagepub.com
In the past US election cycle, and mirrored by similar events in Europe, two trends have
come to dominate social discourse: truthiness (the validity of something based on how it …
come to dominate social discourse: truthiness (the validity of something based on how it …
Online behavioral advertising: An integrative review
K Varnali - Journal of Marketing Communications, 2021 - Taylor & Francis
Due to the rapid proliferation in the algorithm-driven online tracking and profiling
infrastructure, and the increasing business potential of online behavioral advertising …
infrastructure, and the increasing business potential of online behavioral advertising …
Consumer privacy choice in online advertising: Who opts out and at what cost to industry?
We study consumer privacy choice in the context of online display advertising, where
advertisers track consumers' browsing to improve ad targeting. In 2010, the American ad …
advertisers track consumers' browsing to improve ad targeting. In 2010, the American ad …
Cookiepocalypse: What are the most effective strategies for advertisers to reshape the future of display advertising?
A third-party cookie is a tracking code set by a third-party platform or a technology provider
on the website the user is visiting. This small amount of text identifies users online, reveals …
on the website the user is visiting. This small amount of text identifies users online, reveals …
How effective is targeted advertising?
A Farahat, MC Bailey - Proceedings of the 21st international conference …, 2012 - dl.acm.org
Advertisers are demanding more accurate estimates of the impact of targeted
advertisements, yet no study proposes an appropriate methodology to analyze the …
advertisements, yet no study proposes an appropriate methodology to analyze the …
A mobile platform's in‐app advertising contract under agency pricing for app sales
Unlike advertising in traditional media, a mobile platform's in‐app advertising market
exhibits two unique features—split structure of the mobile platform with a platform owner and …
exhibits two unique features—split structure of the mobile platform with a platform owner and …