When traditional marketing practices are unsuitable for small and medium enterprises,
entrepreneurs have to unlearn traditional principles and replace them with new innovative …

Abstract Using Business Environment Enterprise Performance Surveys (BEEPS), this paper
provides a multistage empirical analysis of product innovation and firm performance in …

Purpose This paper aims to investigate the impacts of social media on the Pakistani
consumers' buying behavior, which could be reflected in either complex buying, variety …

The aim of this study is to explore how entrepreneurship sustains the barriers in the
entrepreneurial process in a develo** country like Pakistan. To reach these findings, a …

Purpose In India, many promotional policies and educational institutions have focused on
entrepreneurship education (EE) for the development of future entrepreneurs. Through the …

Purpose Small and medium enterprises (SMEs) do not need only traditional marketing
strategies in the dynamic business environment of the manufacturing sector. Entrepreneurial …

This paper explores the determining factors that affect family business longevity in Kosovo.
The study is based on a sample of 356 family businesses, from different sizes and sectors …

Recently, the topic about ecosystems and universities has raised interest among scholars,
practitioners, and policymakers. This paper explores the impact of the entrepreneurial …

The ravaging COVID-19 pandemic has forced hotels in developed countries to adopt
entrepreneurial marketing (EM) practices as a resilience strategy. However, there are few …

Media Entrepreneurship has been an ambiguous, unclear and controversial concept and
despite of growing academic efforts in the last decade, it is still a poorly defined subject. This …