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Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction
With the prevalence of Internet, social media has become an important means for online
marketing events. Individuals and companies both create fan pages on online platforms and …
marketing events. Individuals and companies both create fan pages on online platforms and …
Revenge travel: Nostalgia and desire for leisure travel post COVID-19
J Wang, L **_experience_a_systematic_review_and_agenda_for_future_research/links/645b64a3f3512f1cc5885c1b/The-role-of-brick-and-mortar-exterior-atmospherics-in-post-COVID-era-shop**-experience-a-systematic-review-and-agenda-for-future-research.pdf?_sg%5B0%5D=started_experiment_milestone&origin=journalDetail&_rtd=e30%3D" data-clk="hl=ar&sa=T&oi=gga&ct=gga&cd=5&d=5184436999920238703&ei=hCq4Z_WcIrutieoPi7i3gAU" data-clk-atid="b0CjrPvR8kcJ" target="_blank">[PDF] researchgate.net
The role of brick-and-mortar exterior atmospherics in post-COVID era shop** experience: a systematic review and agenda for future research
D Lecointre-Erickson, S Adil, B Daucé… - Journal of Strategic …, 2024 - Taylor & Francis
Physical store atmospherics make up an important dimension of retailing. They shape
consumer perception, cognitive and affective reactions, and a variety of behaviors. The …
consumer perception, cognitive and affective reactions, and a variety of behaviors. The …
Does a virtual trip evoke travelers' nostalgia and derive intentions to visit the destination, a similar destination, and share?: Nostalgia-motivated tourism
By applying the SOR paradigm, this study attempted to investigate how various aspects of a
virtual trip enhance travelers' immersion in the virtual trip and arouse nostalgia, which …
virtual trip enhance travelers' immersion in the virtual trip and arouse nostalgia, which …
Campus score: Measuring university campus qualities
This research proposes an index, called Campus Score, which measures the main physical
qualities of university campuses. Campus Score is composed of three latent variables …
qualities of university campuses. Campus Score is composed of three latent variables …
Servicescape irritants and customer satisfaction: The moderating role of shop** motives and involvement
This study investigates the effect of the servicescape's ambient, design, and social factors on
customer irritation and satisfaction, focusing particularly on the moderating effects of …
customer irritation and satisfaction, focusing particularly on the moderating effects of …
Investigating the antecedents of African fast food customers' loyalty: A self-congruity perspective
Does customer self-congruity drive loyalty in fast-food restaurants? A literature-based model
has been tested using Structural Equation Modeling, on a sample of 911 North African fast …
has been tested using Structural Equation Modeling, on a sample of 911 North African fast …