Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction

SC Chen, CP Lin - Technological forecasting and social change, 2019‏ - Elsevier
With the prevalence of Internet, social media has become an important means for online
marketing events. Individuals and companies both create fan pages on online platforms and …

The role of brick-and-mortar exterior atmospherics in post-COVID era shop** experience: a systematic review and agenda for future research

D Lecointre-Erickson, S Adil, B Daucé… - Journal of Strategic …, 2024‏ - Taylor & Francis
Physical store atmospherics make up an important dimension of retailing. They shape
consumer perception, cognitive and affective reactions, and a variety of behaviors. The …

Does a virtual trip evoke travelers' nostalgia and derive intentions to visit the destination, a similar destination, and share?: Nostalgia-motivated tourism

HH Shin, M Jeong - Journal of Travel & Tourism Marketing, 2022‏ - Taylor & Francis
By applying the SOR paradigm, this study attempted to investigate how various aspects of a
virtual trip enhance travelers' immersion in the virtual trip and arouse nostalgia, which …

Campus score: Measuring university campus qualities

A Hajrasouliha - Landscape and Urban Planning, 2017‏ - Elsevier
This research proposes an index, called Campus Score, which measures the main physical
qualities of university campuses. Campus Score is composed of three latent variables …

Servicescape irritants and customer satisfaction: The moderating role of shop** motives and involvement

N Demoulin, K Willems - Journal of Business Research, 2019‏ - Elsevier
This study investigates the effect of the servicescape's ambient, design, and social factors on
customer irritation and satisfaction, focusing particularly on the moderating effects of …

Investigating the antecedents of African fast food customers' loyalty: A self-congruity perspective

RAM Shamah, MC Mason, A Moretti… - Journal of Business …, 2018‏ - Elsevier
Does customer self-congruity drive loyalty in fast-food restaurants? A literature-based model
has been tested using Structural Equation Modeling, on a sample of 911 North African fast …