The goal of this study is to provide a comprehensive review of the academic research into
wine marketing over the last three decades. Data from 1135 wine marketing-related …

The research examines Generation Z's (Gen Z's) attitudes, behavior and awareness
regarding sustainability-oriented products in two European countries, located in the region …

In the last decades, wine tourism (WT) has been a topic of study, especially for researchers
from large producer countries. The relationship between wine tourism and rural tourism (RT) …

Wine is one of the few food products not subject to mandatory nutritional labelling, except for
alcohol content. As such, health-related characteristics might be inferred by attributes related …

The purpose of this study is to research the antecedents of the sustainable travel decision-
making of European travelers and thereby identify important lessons for the transition …

With the growth of internet technology, customers are sharing up their experiences. Hence,
these types of customer experiences are spreading rapidly as a source of online reviews …

Purpose The purpose of this paper is to obtain evidence for validity of the consumer
xenocentrism scale adapted to wine consumption in Brazil. Xenocentrism is the internalized …

Consumer segmentation is very relevant in the design of wine marketing strategies.
Previous studies showed that there is a relationship between the consumption situation and …

The unique and at the same time very complex nature of the wine requires a more thorough
selection process compared to other consumer products. Wine consumers are faced with a …

Wine is a fundamental cultural and economic asset for Spain and other European's
countries. Understanding the consumer behavior is of great importance in designing …