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Appealing to motivation to change attitudes, intentions, and behavior: A systematic review and meta-analysis of 702 experimental tests of the effects of motivational …
Message matching refers to the design and distribution of persuasive messages such that
message features (eg, the themes emphasized) align with characteristics of the target …
message features (eg, the themes emphasized) align with characteristics of the target …
Social presence and imagery processing as predictors of chatbot continuance intention in human-AI-interaction
What factors drive consumers to use artificial intelligence (AI)-powered chatbots? The
current study examined the associations among AI-powered chatbots' anthropomorphism …
current study examined the associations among AI-powered chatbots' anthropomorphism …
Transcendent brand activism advertising: explicating the roles of color and message framing in advertising effectiveness
Brands have been increasingly speaking up on sociopolitical issues (so-called brand
activism advertising) to showcase their nonneutrality and drive meaningful societal changes …
activism advertising) to showcase their nonneutrality and drive meaningful societal changes …
[HTML][HTML] Enhancing consumer evaluation of new products: The role of innovation newness and communication strategy
This study investigates how the psychological distance associated with innovation newness
interacts with the construal level of advertisement (ad) appeal to influence consumer product …
interacts with the construal level of advertisement (ad) appeal to influence consumer product …
Metaphorical effects of advertising in different types of hotels: evidence from eye-tracking
Purpose This study aims to explore the attraction, influence and persuasive effect of
advertising (with or without metaphor) across different types of hotels (luxury vs. budget …
advertising (with or without metaphor) across different types of hotels (luxury vs. budget …
Image proximity in advertising appeals: Spatial distance and product types
The study examines conditions that will make advertising images more effective. According
to construal level theory, image proximity can be conceptualized as a degree of image …
to construal level theory, image proximity can be conceptualized as a degree of image …
Promoting eco-friendly advertising on social media: The fit between appeals and tie strength
J Yan, J Pan, Z Li, Y Chang - International Journal of Advertising, 2024 - Taylor & Francis
Social media has become a popular platform for eco-friendly advertising. However, little is
known about how a social media platform as a context influences the effectiveness of eco …
known about how a social media platform as a context influences the effectiveness of eco …
The double-edged sword of envy: effects of envy type and regulatory focus on consumer decision-making
Purpose This study aims to investigate the fit of a promotion (prevention) focus with
malicious (benign) envy and how this fit influences positive and negative behaviours …
malicious (benign) envy and how this fit influences positive and negative behaviours …
Fluent contextual image backgrounds enhance mental imagery and evaluations of experience products
Online shoppers rely on product images to gain information about products. Helpful product
images allow a detailed mental imagery of the product and its use. Product images with a …
images allow a detailed mental imagery of the product and its use. Product images with a …
A new explanation for the attitude-behavior inconsistency based on the contextualized attitude
Y Yuan, R Sun, J Zuo, X Chen - Behavioral Sciences, 2023 - mdpi.com
Inconsistency between attitude and behavior is a major obstacle to research on the
predictive power of attitudes on behavior. To clarify the mechanism underlying such …
predictive power of attitudes on behavior. To clarify the mechanism underlying such …