Institutional investor ESG activism and corporate green innovation against climate change: exploring differences between digital and non-digital firms
C **, A Monfort, F Chen, N ** marketing capabilities—ventures may lack the
resources and have a limited understanding of the market to develop marketing capabilities …
resources and have a limited understanding of the market to develop marketing capabilities …
Selling, general, and administrative expense (SGA)-based metrics in marketing: Conceptual and measurement challenges
Many studies use variables from the Compustat database to measure various marketing
constructs, yet no clear guidelines detail which metrics correspond with which constructs …
constructs, yet no clear guidelines detail which metrics correspond with which constructs …
Top management attention to trade shows and firm performance: A relationship marketing perspective
B2B marketers allocate significant resources to trade shows, but often struggle to make a
strong business case for these activities. Responding to calls to justify such investments, this …
strong business case for these activities. Responding to calls to justify such investments, this …
Antecedents of market orientation: marketing CEOs, CMOs, and top management team marketing experience
While market orientation has been extensively studied, there is a dearth of research that
empirically explores its antecedents, particularly those related to top management …
empirically explores its antecedents, particularly those related to top management …
Shedding light on the CMO revolving door: A study of the antecedents of chief marketing officer turnover
Abstract Investigating Chief Marketing Officer (CMO) tenure through a longitudinal study of
the antecedents of CMO turnover, the authors find that CMO turnover increases if firms' sales …
the antecedents of CMO turnover, the authors find that CMO turnover increases if firms' sales …
The copycat CMO: firms' imitative behavior as an explanation for CMO presence
C Wiedeck, A Engelen - Journal of the Academy of Marketing Science, 2018 - Springer
The present study adds to the CMO literature the perspective of firms' imitative behavior on
why firms have CMOs in their TMT. We propose that a firm's decision to have a CMO on its …
why firms have CMOs in their TMT. We propose that a firm's decision to have a CMO on its …
Interplay between internal investment and alliance specialization in R&D and marketing
J Lee, YB Chang - Industrial Marketing Management, 2014 - Elsevier
A firm's efforts to build its technological and marketing capabilities are not limited to internal
investments but can be extended to include external knowledge acquisitions. We examine …
investments but can be extended to include external knowledge acquisitions. We examine …