Five decades of self‐congruity in consumer behaviour research: A systematic review and future research agenda
The conceptualization of self‐congruity is more than five decades old. However, the
research on its effect on consumer behaviour is still evolving, ensuing the literature …
research on its effect on consumer behaviour is still evolving, ensuing the literature …
Three decades of house purchase decisions: a sco** review and thematic classification
J Abhang, VV Ravi Kumar - … Journal of Housing Markets and Analysis, 2024 - emerald.com
Purpose This study aims to develop a database of existing academic information in house
purchase decision (HPD) using systematic literature review (SLR), to facilitate worldwide …
purchase decision (HPD) using systematic literature review (SLR), to facilitate worldwide …
Mechanism of retail therapy during stressful life events: The psychological compensation of revenge consumption toward luxury brands
During times of stress and challenging life events, individuals often seek co**
mechanisms to build resilience and manage emotional distress. Recently, Korean …
mechanisms to build resilience and manage emotional distress. Recently, Korean …
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Purpose Scholars have paid considerable attention to the importance of brand loyalty of
durable consumer products in developed markets. However, no study has investigated the …
durable consumer products in developed markets. However, no study has investigated the …
Maintaining the order: How social crowding promotes minimalistic consumption practice
S Gong, D Suo, P Peverelli - Journal of Business Research, 2023 - Elsevier
Although minimalism has come to the forefront of contemporary consumer culture, neither its
antecedents nor the psychological process that drives minimalistic consumption have been …
antecedents nor the psychological process that drives minimalistic consumption have been …
Masstige buyers: Profile, perceived luxury values and purchase intentions
As the term masstige has only recently emerged, the literature on masstige branding and
marketing remains relatively limited. More research is needed to understand better the …
marketing remains relatively limited. More research is needed to understand better the …
How does self-congruity foster customer engagement with global brands? Examining the roles of psychological ownership and global connectedness
Purpose Drawing on the self-congruity theory and customer engagement literature, this
research accounts for the influence of the three dimensions of customer self-congruity on …
research accounts for the influence of the three dimensions of customer self-congruity on …
“We buy what we wanna be”: Understanding the effect of brand identity driven by consumer perceived value in the luxury sector
X **_as_a_refocusing_strategy/links/664da1ad479366623a05c837/The-tip-of-the-tongue-Language-based-chronic-social-exclusion-and-tip**-as-a-refocusing-strategy.pdf" data-clk="hl=pl&sa=T&oi=gga&ct=gga&cd=9&d=990164188709216794&ei=QDO1Z8uFA6q0ieoPv5agmAs" data-clk-atid="GmJTYRXFvQ0J" target="_blank">[PDF] researchgate.net
The tip of the tongue: Language‐based chronic social exclusion and tip** as a refocusing strategy
Abstract Language is crucial for successful service exchange, yet it can also become a
source of chronic social exclusion for nonnative speakers in the host country. This research …
source of chronic social exclusion for nonnative speakers in the host country. This research …