Thirty years ago, Hirschman and Holbrook (1982) advocated greater attention to hedonic
consumption and the myriad ways in which consumers seek pleasure and enjoyment. A …

Food marketing is often singled out as the leading cause of the obesity epidemic. The
present review examines current food marketing practices to determine how exactly they …

Purpose This study aims to empirically analyze the effects of marketing communications,
such as advertisement/promotion and social network service (SNS) content, on consumer …

Electronic word of mouth (eWOM) has traditionally been examined as a prepurchase
behavior when it is sought (eWOM-seeking) and a postpurchase behavior when it is given …

A significant body of research concludes that stable beliefs of perceived consumer
effectiveness lead to sustainable consumption choices. Consumers who believe that their …

Faced with growing environmental problems, food safety issues, and increasing obesity
rates, many consumers desire healthier, less processed natural foods that are less harmful …

This paper reviews some of the evidence that dietary behaviours are, in large part, the
consequence of automatic responses to contextual food cues, many of which lead to …

Meat consumption is increasingly being seen as unsustainable. However, plant-based meat
alternatives (PBMA) are not widely accepted yet. PBMA aim to imitate the experience of …

We investigated and compared the effects of 2 forms of sales promotion, namely, price
discounts and bonus packs, on online impulse buying. Participants were 280 undergraduate …

The interpretation of a percentage change often hinges on the base value to which it is
attached. The authors identify a tendency among consumers to neglect base values when …