Generative Artificial Intelligence (GAI) has brought revolutionary changes to the world,
enabling businesses to create new experiences by combining virtual and physical worlds …

Abstract The coronavirus disease 2019 (COVID-19) pandemic has initiated an important
remote work transformation, opening a debate on its effects on the labor market, workplace …

The study's goal is to see how e-marketing affects marketing performance in Jordan, as
assessed by consumer satisfaction and loyalty. The basic data for this study was gathered …

Blockchain and immersive technology are the pioneers in bringing digitalization to tourism,
and researchers worldwide are exploring many facets of these techniques. This paper …

The 21st-century marketplace and its consumers are connected digitally as an innovative
and inquisitive technique of information gathering. In the first two decades of this millennium …

Sessions or unique visitors is the number of visitors from one IP who accessed a journal
portal for the first time in a certain period of time. The large number of unique daily average …

Transformation due to technology has been expended mostly during the pandemic
encounter that is COVID-19. Workforce management becomes one of the principal functions …

The development of tools and technologies of the fourth industrial revolution wave hasa
direct impact on almost the entire multifaceted space of human activity, and the marketing …

Emerging technologies have transformed different industrial eras. Recent Industry 5.0 has
created various innovative technologies, including big data, artificial intelligence (AI), the …

Digital Entrepreneurial transformation (DET) is the new call of the hour. To stay sustainable
and profitable concurrently at the same time, enterprises have to consider their best …