abstract Transformative tourism experiences (TE) have powerful personal and societal
implications due to life-changing capacities when consumers subsume their experiences …

Purpose This paper aims to examine critically the literature on transformational tourism and
explore a research agenda for a post-COVID future. Design/methodology/approach A …

With or without the global COVID-19 pandemic to promote and envision a meaningful and
positive transformation of the planet in general, and tourism specifically, a wake-up call is …

To address tourism's challenges, a transformation of consciousness of all stakeholders is
necessary. This article examines how outer journeys can transformation our inner …

Purpose In the emerging transformation economy, there is a shift from staging memorable
experiences for many to eliciting life-transformative events for one. This study aims to …

This conceptual paper addresses gaps in transformative learning and tourism literature. We
argue for a more complete integration of Transformative Learning Theory within tourism …

In the emerging transformation age, not only do experiences with transformational qualities
happen by chance, but they are induced through intentional design. This study investigates …

While transformative travel research mainly focuses on visitors' perspectives, those of local
volunteers who guide these visitor experiences, such as museum docents, are left …

Transformative tourism experiences are powerful life moments with the capacity to elevate
individuals' well-being. With the rise of transformative tourism and the growing attention to …

An experience-driven conceptualization to understanding craft beer tourism is explored
through the case study of a small brewery in Thailand. Adopting a four-pronged qualitative …